![]() You’ll see it in our branding, our product, and you’ll taste it.” ![]() “Tiny improvements can add up to something really big. “We can make a noodle gooder with cleaner ingredients, more protein, more fiber, and it can taste more delicious than anything out there,” she says. Everyone loves mac and cheese, but in a $4.4 billion industry, there’s been little innovation, says Zeszut - who might be even more passionate about mac and cheese than I am (or than anyone else on the planet is, for that matter). Goodles wants to bring nutrition, quality ingredients, flavor, and a whole lot of pizzazz to an otherwise meh food space. It was founded by a pretty super team: our girl Gal, former Cerebelly CEO Jen Zeszut, branding and design specialist (and former Kraft brand manager) Paul Earle, and former Annie’s president and co-founder Deb Luster. Goodles is exactly what it sounds like: good noodles - or “gooder” noodles, as the company likes to say.
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